BIGSOUND 2016 Speaker Focus: Arlo Enemark

Organisation: Xelon Entertainment, A&R/Industry Promotions

How did you first become involved in the music business and how did you end up where you are today? I brought a carton of coopers pale into the office and introduced myself. Six months later; I told them I was looking for work, "The bloke that brought in the slab? Give him a run!"

What's been the biggest change in the music business you've seen over the past 12 months? So much pop music is Moombahton now (or at least has a raggaton beat). Trap is dead, I'm calling it! If you don't know what I'm talking about, don't worry… This doesn't concern you. 

What do you think will be the biggest issue affecting the music industry in the next 12 months and why? It's becoming nearly impossible to know how to market a record. Any spend outside the platform the music is being consumed on seems frivolous, as all platforms are designed to stop people leaving that service.

What advice would you give young practitioners in your area starting out today? Create a smooth process for checking boxes and getting things done. Then you can be creative around the edges. 

What will you be primarily discussing during your appearance at the BIGSOUND conference? The idea that there are fewer 'middlemen' now. The improved connectivity means the power is back in the hands of consumers. It's hard for excellent art to not find its audience now.

What are you hoping that people will be able to learn from your panel/interview? A little less mystery in the dark art of digital music. Maybe some respect for the platforms that are paying out and some contempt for (or at least recognition of) those that aren't.

What do you personally hope to take away from your time at BIGSOUND? New connections, new friends, new relationships and new mentors.

Which acts are you most looking forward to checking out at BIGSOUND? Coda Conduct, Buoy, Tkay Maidza.

When and where is your panel/interview? 7 Sep, The Judith Wright Centre, 2pm.