Australian Music Week Speaker Profile: Nicole McInnes
"My superpower is translating products into something that is relevant to a consumer in a way that makes their lives better."
Position: Director of Marketing, ANZ, Pandora
How did you first become involved in the music business? Moonlighting on 2SER ten years ago. I continued in brand and marketing but seemed destined to make music a central part of my career — landing the Pandora gig has made that happen.
What's your area of expertise and what experience do you have? My experience is across brand, marketing and advertising. My superpower is translating products into something that is relevant to a consumer in a way that makes their lives better.
What topics will you be mostly talking about at Australian Music Week? Why digital platforms matter to musicians. Pandora is a business model that has been developed based on the changing connected consumer and therefore links musicians to a sustainable future of high scale demand.
Don't miss a beat with our FREE daily newsletter
What do you hope to personally take away from Australian Music Week? A broader understanding of the industry and what they understand/believe will make the Australian music industry thrive.
What's one question about the music industry you'd love to have the answer to? What is the future of the music industry? How will it work going forward?
More From Our Network
