Skip to main content

Album Reviews


Music > Album Review


Atlas Genius
- When It Was Now

It’s catchy, it’s poppy, and the band are backed up by one of the biggest record labels in the world.

Mar 26th 2013 | Label: Warner
Atlas who? A month ago, it was an acceptable question to ask around these parts. Despite hailing from our backyard (Adelaide, to be precise), Atlas Genius have already blown up overseas. Tens of thousands of downloads, taste-making American blogs and radio stations going apeshit for their music, and some epic SXSW buzz, however, mean that as of April 2013, 'Atlas who' just ain't gonna cut it.

The band's sound across the 11 tracks on When It Was Now is incredibly diverse, yet it's unsurprising that the indie folks of Hype Machine, We Are Hunted and SiriusXM Alt Nation started going bananas over the band a year ago. Lead single Trojans encapsulates everything that the band do well, ebbing and flowing from verse to chorus to bridge, maintaining a bouncy tempo and setting up lead singer Keith Jeffery's restrained yet upbeat vocals to sit front and centre.

From there, When It Was Now goes from acoustic moments (the beginning of Through The Glass) to the Ou Est Le Swimming Pool-inspired flavours of If So. There are moments like On A Day where tribal drums will have feet tapping and heads bopping, and plenty of tunes that will find themselves on beer commercials next summer as the soundtrack to pretty young hipsters on rooftops having a 'Good Time'.

It's catchy, it's poppy, and the band are backed up by one of the biggest record labels in the world. You might not have heard them on your local (or national) radio station, but since SXSW put the band on the Australian music press' radar, you can expect to hear a lot more of them. The name is Atlas Genius – remember it.

Comments

Related Articles



Poster IT

Connect with The Music

Subscribe to Daily Newsletter

Galleries

<span>Red Jumpsuit Apparatus</span><br />Adelaide Uni Bar

Red Jumpsuit Apparatus
Adelaide Uni Bar

<span>North Arm</span><br />Oxford Art Factory

North Arm
Oxford Art Factory

<span>The Cairos</span><br />Newtown Social Club

The Cairos
Newtown Social Club

<span>Damon Albarn</span><br />Sydney Opera House

Damon Albarn
Sydney Opera House

<span>Festival Of The Sun 2014</span><br />

Festival Of The Sun 2014

<span>Adelaide Uni Open Night</span><br />

Adelaide Uni Open Night

<span>The War On Drugs</span><br />Metro Theatre

The War On Drugs
Metro Theatre

<span>Moana</span><br />Leederville Hotel

Moana
Leederville Hotel

<span>Hiatus Kaiyote</span><br />Metro Theatre

Hiatus Kaiyote
Metro Theatre

this week's magazine

Digital Version
A Festival Called PANAMA Airlie Beach Music Festival Australasian Worldwide Music Expo Beyond The Valley Big Sky Blues & Roots Festival BIGSOUND Bleach Festival Blue Mountains Music Festival Blues At Bridgetown Bluesfest Breakfest Brisbane Festival Brunswick Music Festival Bruthen Blues & Arts Festival Caloundra Music Festival Campfire Festival CMC Rocks The Hunter CoLAB Deni Ute Muster Dungog Festival Earth Frequency Festival Fairbridge Folk Festival Falls Festival Falls Festival Falls Festival Festival Of The Sun Follow The Sun Festival Future Music Festival Future Music Festival Future Music Festival Future Music Festival Future Music Festival Golden Plains Gorgeous Festival Great Southern Blues Festival Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Gympie Music Muster HyperFest JamGrass Music Festival Jungle Love Music & Arts Festival Just For Laughs Kyneton Music Festival Let Them Eat Cake Listen Out Listen Out Listen Out Listen Out Lost Paradise Melbourne Music Week Meredith Music Festival Mitchell Creek Rock 'n' Blues MOFO Mountain Sounds Mullum Music Festival Nannup Music Festival National Folk Festival Newtown Festival Noosa Jazz Festival NYE On The Hill Origin NYE Originals Music Festival Out On The Weekend Outlet Music Festival OutsideIn Paradise Music Festival Party In The Paddock Perth Festival Poison City Weekender Port Fairy Folk Festival Queenscliff Music Festival Rainbow Serpent Festival Riverboats Music Festival Rottofest Saltwater Freshwater Festival Soulfest Soulfest Soulfest Soundwave Soundwave Soundwave Soundwave Southbound Splendour In The Grass St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival Stereosonic Stereosonic Stereosonic Stereosonic Stereosonic Strawberry Fields Subsonic Sugar Mountain Festival Sydney Country Music Festival Sydney Festival Sydney Fringe Festival Tamworth Country Music Festival The Blurst Of Times Festival The Hills Are Alive Toowoomba Carnival Of Flowers UNIFY: A Heavy Music Gathering Urban Country Music Festival Valley Fiesta Vanfest WAM Festival West Coast Blues & Roots Festival WOMAdelaide Wonderland Woodford Folk Festival Yours And Owls

The Music Store

Australasian Music Industry Directory
The ultimate print sourcebook for all the contacts…
Jun 18th 2014
Arts Advertising Packages
The Music Arts Packages provide promotion in The Music…
Jun 18th 2014
Indie Band Advertising Packages
The Music Indie Band Packages provide promotion in…
Jun 18th 2014
Galleon Krueger for Sale
Galleon Krueger Bass Amplifier. 1001RB As new, current…
Jul 12th 2014
Jazz guitarists wanted for weekend jams.
We are a bass and drums unit rehearsing in St Peters…
Jul 12th 2014
Premier Sydney Punk/Rock Band seeks Drummer
One of Sydneys Premier Punk Rock Bands seeks energetic…
Jun 18th 2014

Listen