Nick Xenophon Releases Cringe-worthy Music Video Ad Campaign

Get ready to cringe because South Australian senator Nick Xenophon just dropped a mini music video in support of his state election bid.

The ad campaign is somewhere in-between late ‘70s public service announcement and a Bollywood film as Xenophon dashes in and out of scenes, dancing, singing and even popping up from a hospital bed.

Xenophon even dragged his co-workers into the low-budget affair with a choir of mildly-uncomfortably-looking SA Best staffers echo the masterful lyrics "We're the best / We're SA Best/ Come on and put us to the test."

The clip comes hot on the heels of the SA election in which Xenophon’s party has been criticized for a lack of concrete policy.

Of course, social media immediately jumped on the video. Check out some of the best responses and the offending material below.

This is actually WHY I left Adelaide 20 years ago in November @Nick_Xenophon but...you do you. https://t.co/inUxqAH759

— Samantha Maiden (@samanthamaiden) February 20, 2018

I'm a Nick Xenophon stan now.

— Osman Faruqi (@oz_f) February 20, 2018

With all of the threats of defamation action from Nick Xenophon of his political opponents... I think the rest of us South Australians should sue him for sledging our home state in his embarrassing TV ad. Seriously bad. #savotes

— Sarah Hanson-Young (@sarahinthesen8) February 20, 2018

Was the @Nick_Xenophon video scheduled for April 1st, but got leaked early?

— Lᴏʀᴅ Wᴇɴᴛᴡᴏʀᴛʜ (@LordofWentworth) February 20, 2018

I just watched @Nick_Xenophon’s pathetic TV commercial and just feel sad. Sad that he talks down my city, sad that he plays into the SA-bashing-culture to score political points, sad that he encourages his supporters to do same. #SAVotes

— Queen Victoria (@Vic_Rollison) February 20, 2018

Congratulations to everybody on doing exactly what nick Xenophon wanted with that TV ad

— Fenriz Ansari (@SlayerRules_420) February 20, 2018