Harvey Sutherland Accuses H&M Of Using Track In Ad Campaign Without Approval
The company has claimed the song was produced for the campaign.
Aussie artist Harvey Sutherland has accused the H&M clothing brand of using his song in a new advertising campaign without his permission or approval.
The Melbourne producer alleges his track, Bamboo, can be heard in the campaign shared on Instagram overnight, however the company has surprisingly said that the song has no name and was "specifically produced for us to use".
The social media post has since been removed.
After a number of people pointed out that the song in question is in fact Bamboo, Sutherland wrote on the Instagram thread, "Excuse me, this is my song you're using without approval, license or credit. Please DM immediately".
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The song used in the advertisement was also identified as Sutherland's Bamboo when tested on the SoundHound app.
H&M are yet to respond to Sutherland's request.
The Music has contacted Sutherland and H&M for further comment.
It comes just weeks after H&M were slammed for an advertisement widely deemed racist, which portrayed a young African-American child wearing a hoodie with the caption, "Coolest Monkey in the Jungle".
Wowww @hm PR team are still on some wild shit! Using @harvysutherland track for an ad and saying it is their ownhttps://t.co/GrkfrhPbYd pic.twitter.com/nZbTQwKv3P
— ruari tt (@RFSeventeen) February 5, 2018
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