"Unauthorised resellers ...[pay] for advertisements to appear at the top of search results for hot tours"
Promoter Frontier Touring has warned its fans about buying tickets from unofficial ticket resale platforms such as StubHub and Viagogo after presale passes to Paul McCartney's upcoming Australian tour were found to be being resold at obscene prices.
As we broke earlier today, scalpers were quick to take advantage of a little-advertised McCartney fan club presale that began last night and is actually publicly accessible with an easily obtainable password, snapping up premium tickets and listing them on Viagogo for hundreds, and even thousands, of dollars more than their primary market value.
"We know that internet search results can be hard to navigate when you're on the hunt for concert tickets," they wrote in a post advising fans to "keep [their] eyes peeled" for dodgy resales. "Unauthorised resellers don't make it any easier, paying for advertisements to appear at the top of search results for hot tours — sitting even higher than the show's authorised ticketing agency websites!"
The authorised sellers for McCartney's tour are Ticketek and Ticketmaster, whose results appear lower in Google searches than for Viagogo and StubHub, as a screenshot attached to Frontier's post demonstrates.
Don't miss a beat with our FREE daily newsletter
"When searching for tickets, read the results carefully and look for the name of the show’s authorised ticketing agency," they advised, not for the first time.
"The safest way to get to a show's authorised ticketing agency is to head to our website, find the relevant tour page and follow the link in the TOUR DATES & TICKETING section."
The promoters have also written a piece on additional reasons to avoid buying tickets from unauthorised secondary outlets — get across it here if in doubt.
Frontier's presale for Paul McCartney's December tour kicks off tomorrow for its members; general-public tickets go on sale on 4 July.
The McCartney fan-club presale continues until Monday 3 July, though Sydney's allocation is exhausted and remaining cities have swiftly dwindling supplies at the time of writing.