Adele Takes A Stand Against Scalpers

When Adele tickets go sale, it must feel like Christmas for the low-life bottom feeders known as scalpers, with countless passes winding up on secondary sites moment later at a massive markup.

Well, it seems the pop superstar has had enough and is taking action in the UK, partnering with UK’s largest fan-to-fan secure ticket trading platform Twickets, which only allows users to sell unwanted tickets at face value or less.

As Daily Mail reports, the move follows Adele’s upcoming shows at Wembley Stadium selling out in 11-minutes (that’s 90,000 per show) only to reappear on sites like Viagogo and Stubhub for thousands of dollars.

For these shows, names will be printed on each ticket, and if that name doesn’t match the person trying to enter the stadium, they risk being turned away or having their ticket cancelled. The only way to have a name changed on a ticket is via Twickets.

Adele joins Mumford & Sons, The 1975, One Direction, Catfish & The Bottlemen and more on the Twickets.

When Adele’s 2017 Australian tour went on sale last month, primary ticketing sites crashed due to overwhelming demand with fans missing out as scalpers listed thousands of tickets across Viagogo, eBay and more.

It’s interesting to note that there are no Adele tickets listed on Australia’s largest resale vender, Ticketmaster Resale, a company owned by Live Nation Entertainment, who are touring the UK artist.

Adele’s action in the UK follow the Government getting involved with the issues surrounding the secondary ticket market, while the US this past week banned bots.

For details on Adele’s 2017 Australian tour, check out theGuide.