Try and understand it.
The ARIA Awards celebrated 30 years last night and the milestone clearly resonated with Australia because the show posted its biggest TV ratings in six years.
As TV Tonight reports, the 2016 show blew last year out of the water with 586,000 viewers, well ahead of 2015's 461,000.
The 2016 ARIAs just skimmed past the 2014 ratings (570,000), but smashed ratings against 2013 (337,000), 2012 (304,000) and 2011 (369,000).
Just what gave it a leg up over previous years is up for debate, but we can't help but think some stellar performances from the likes of Violent Soho, Flume, Jimmy Barnes and Jessica Mauboy and the touching Hall Of Fame set by Crowded House (with Bernard Fanning and Missy Higgins) did the trick.
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Oh yeah — and John Farnham tore the freakin' house down by closing the show out with a ripping performance of You're The Voice.
So maybe the moral of the story here is, more Aussie music means more viewers?
We'll just leave that there.