Aussie Music & Events Company Hits Global Market After Just Six Months

Aussie activation and experiential event company Uncommon Cord has hit the global market just six months after its inception, with offices now set up in London and LA.

The company, founded by former CEO of Chugg Entertainment, Matthew Lazarus-Hall, began as a solo venture, but it has since morphed into a massive consultancy, in which Lazarus-Hall oversees a number of projects that range from event medicine and insurance to live music and tourism.

"Starting Uncommon Cord was a natural evolution," Lazarus-Hall said. 

"My skills and breadth of experience can transition across a diverse range of industries and I am excited to apply this in creating the next generation of events and experiences."

In his time in the industry, Lazarus-Hall has also promoted over 300 national tours and served as a manager on hugely-popular Aussie music events, St Jeromes Laneway Festival and CMC Country Music Festival.

"I'm excited to see that only a few months since leaving the CEO role at Chugg Entertainment, Matthew is already expanding his business internationally and working on some really innovative and world class projects," veteran industry figure, Michael Chugg, said. 

"While Matthew is still working closely with Chugg Entertainment on a number of tours and special events, the fact that he’s also able to take on these other opportunities and excel in this role, is a testament to his incredible work ethic and diverse skillset."

The commencement of trade overseas will see Lazarus-Hall contribute to global brands across television, theatre, sport and festivals, with an aim to bring these back on home soil. 

Check out the Uncommon Cord website for more details.