Splendour In The Grass Co-Directors Announce Major Restructure

Splendour In The Grass co-directors and Aussie music industry mainstays, Jessica Ducrou and Paul Piticco, have today announced the launch of Secret Sounds — a parent company to the many creative entities they share together. 

In addition to Splendour and fellow flagship festival, Falls Festival, Secret Sounds will also bring Secret Sounds Touring, Secret Service Artist Management and Village Sounds all under one roof, as well as Dew Process, Create/Control and Dew Publishing.

Creative sponsorship partnership companies, Secret Sounds Connect and Whole Lot Of Love and PR group Secret Service Public Relations will also fall under the Secret Sounds umbrella.

Ducrou and Piticco, who ranked at #3 in our AMID Power 50 last year, said in a joint statement, "Secret Sounds is a new entity but the companies that make up our group aren't.

"This joining together makes sense to us for many reasons. Creatively, we’ve worked together for many years. We’ve represented the touring careers of artists we respect and collaborated on events small and large and endless creative projects.

"Over that time, we have shared band rooms, drinks, meals and more drinks, airport lounges at all hours, crazy ideas, and the pursuit of many common (sometimes misguided) goals. Putting our teams together will allow us to create new magic and grow our brains trust.

"We love our team at Secret Sounds and recognise that we wouldn’t be here today if it wasn’t for their hard work and determination. We’re looking forward to sharing more good times ahead."