Bluesfest Takes Out Best Regional Event Title At Australian Event Awards

22 September 2016 | 1:48 pm | Staff Writer

It's the second time the event has won the award

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No two ways about it — this year's Byron Bay Bluesfest, featuring Kendrick Lamar, The National, Brian Wilson, Tom Jones, D'Angelo and more, was absolutely one for the ages, and it has all the proof it needs in its newly minted title as Best Regional Event at this year's Australian Event Awards.

Held at Novotel Twin Waters Resort in Queensland last night, the annual ceremony acknowledged Bluesfest's contributions to the local area in giving it the win, the festival's second victory in the Best Regional category (it previously won in 2011). This year, it fended off challenges from the Deni Ute Muster, Blues On Broadbeach festival and Birdsville Big Red Bash.

It was also nominated for national awards in the Visit Sunshine Coast Best Tourism Event category (won by Margaret River Gourmet Escape, although Bluesfest won the NSW state title for this bracket) and the EVENTelec Best Cultural, Arts or Music Event (won by Opera Australia for its Handa Opera on Sydney Harbour series).

Although Bluesfest is no stranger to nominations and victories at the Australian Event Awards — it has previously won the Australian Event Of The Year prize in 2010, was a runner-up in Best Cultural, Arts or Music Event in 2013 and 2014, and a runner-up for Best Regional Event in 2013 — founder Peter Noble remains positively bubbling at the result, even going so far as to suggesting the area take up a new offical slogan to reflect the region's contributions to the nation's creative communities.

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"Bluesfest is proud to once again receive the award Best Regional Event at the Australian Event Awards," Noble said in a statement. "This is the second time we have received this honour. There are great events occurring all over regional Australia; however, it is clear that the Byron area is the regional arts as well as the festival capital of Australia. Event presenters in the region bring tens of millions of dollars, hundreds of jobs and real culture to our area.
 
"Festivals create a sense of community. They say Byron is a brand; it is festivals here, like Bluesfest, that have had a huge impact on how the Byron brand is recognised as an arts capital around the world.
 
"I call on our civic leaders, state member, councillors and mayor to adopt the slogan, 'Byron — the regional arts capital of Australia', to create greater awareness and wealth in our community, and because surely it is time this occurred. The creative industries have made such a special contribution to our area; it is time we fully acknowledged that and show the support they so richly deserve."
 
A full list of winners from last night's ceremony is available at the Australian Event Awards website.
 
The 28th Byron Bay Bluesfest event — which just added the likes of Mary J Blige, Corinne Bailey Rae, Michael Kiwnuka and festival veterans Nahko & Medicine For The People, among others — will be held from Thursday 13 to Monday 17 April, 2017, at Tyagarah Tea Tree Farm.