Daniel Johns' Voice Takes Photos For Fashion Shoot... Yes, Really

Aussie musician Daniel Johns has teamed up with department store chain David Jones for its upcoming spring summer 2015 campaign in the form of a world-first fashion shoot. 

The campaign, titled #ShotBySound featured the 36-year-old singer who was also accompanied by his band, as he conducted the photo shoot entirely through their music — the images were taken by 42 customised cameras set up on a rig that were triggered by Johns' vocals and the band's instruments as they playing. 

Performing the track We Are Golden, from his recently-released album Talk, Johns has announced that he will also use the footage captured from the shoot as the official music video for his latest single.

Speaking on the new campaign, Johns said: "One of the things I'm enjoying about working solo after all those years in a band is that it gives me the freedom to try new things."

"I've also enjoyed having an opportunity to explore new creative collaborations so this project was a good fit. It was great to work with so many talented people on the video."

David Jones General Manager Marketing Communications, Victoria Doidge said that they wanted to work with the former Silverchair frontman because of his creative edge. 

"Musicians have always pushed the boundaries of fashion and have long been style icons that we admire and mirror," Doidge said. 

"Daniel reflects many of the personality traits we aspire to. He is mercurial, fashion-forward, a creative genius and always ahead of the curve, which is why he was a natural fit for David Jones for our new season campaign."

Check out the full fashion shoot video below to see the innovative performance.