Armani Choose Melbourne Band's Song To Soundtrack New Campaign

25 June 2015 | 1:39 pm | Staff Writer

Veteran indie act Gaslight Radio are enjoying a belated burst of interest in their work

Cult-favourite '90s indie-rockers Gaslight Radio have unexpectedly found themselves back in the spotlight after their song Change The Ending was selected by international fashion behemoth Armani to be the sound of their 2015 Emporio Armani Fall campaign, it has been reported.

As revealed today by the Herald Sun's Mikey Cahill, Gaslight Radio may have reached peak status a couple of decades ago but they've stayed well-enough in the loop to have been noticed by someone at Armani with keen ears on their head, who stumbled across the track — taken from the band's 2006 LP Good Heavenes Mean Time — online.

"The song was sourced old school: someone heard it on YouTube, and the negotiations started," Gaslight Radio founder Martin Cooke told the Herald Sun, apparently with a fairly narrow definition of "old school", if YouTube was involved. Semantics aside, however, it's not like Cooke is a novice — he helped steer the band to an ARIA nomination in 1999 for their debut full-length Hitch On The Leaves, after all — and seems both amused and bemused by the notion that things might finally blow up for the band, 20 years after that would have been truly helpful.

"Gaslight Radio were never about the awards, the industry schmoozing; always about the art, and it's great that people are rediscovering us," Cooke told the Herald Sun.

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"And just now we may be overnight sensations… after two decades."

"I would say it's a small fortune in 1990s standard!" Cooke continued, when pressed on the purse particulars. "It's still being negotiated, but it's in euros, which is sweet… just waiting for that 100k+ Volkswagen ad, so we can knock them back like Beach House did."

Check out the ad below, and keep your fingers crossed that maybe the fresh burst of interest into Gaslight Radio's music will see some form of reunion tour find its way onto the cards in the near future.

Failing that, you could always check out their consequent projects — Cooke keeps busy with Forty Thousand Sisters, and brother Rory founded The Eliza Band following their stint with Gaslight Radio; keep tabs on everything they're up to via theGuide or The Music App.