Two Major Aus Agencies Announce Merger

The Australian dance music scene has just been given a huge boost with the announcement of a merger between Sydney based agency Soapbox Artists and Melbourne's 360 Agency.

The two companies joining forces will see them become Australia's premier electro music agency, as they represent some of the country's biggest DJ and producer talent including Timmy Trumpet, Stafford Brothers, Havana Brown and more. 

General Manager of Soapbox Artists Trent Grimes said of the announcement: “This is a big step forward for Soapbox Artists and we are so excited to be joining forces with 360 Agency."

"The combination of our artist rosters and team of expert agents is going to make Soapbox the go-to agency in Australia. We will now be able to deliver an even broader selection of acts to the promoters and venues we work with around Australia and internationally."

The Managing Director of 360, Pete Sofo says the merger will also greatly benefit their artists. 

"Over the years Ministry have proven themselves to be a creative, forward thinking company and this new alliance will open doors for our artists both locally and internationally" Sofo said. 

The joint venture will also see Soapbox set up offices in both Sydney and Melbourne and it will continue to remain under the helm of Sofo, as well as General Manager, Trent Grimes.