Kyle & Jackie-O Lose Sydney Breakfast Crown In New Ratings

3 June 2014 | 11:05 am | Staff Writer

Triple j have relatively tough period

The most engrossing story of 2014's combative radio ratings has taken another turn, with the Sydney FM breakfast radio crown shifting to WSFM's Jonesy & Amanda.

Kylie & Jackie-O's defection from 2DayFM to KIIS 106.5 had generated remarkable figures from the outset, putting KIIS at the top of the FM frequencies and sending their former employers into freefall.

After a strong start to the year for triple j this ratings period – the third of the year under new provider GfK – has proven to be a tough one, with weekday losses posted everywhere but for steady numbers in Sydney and Adelaide.

Click on the images below for full metro figures around the country. Individual state analysis to come.

Don't miss a beat with our FREE daily newsletter

Check out the other ratings surveys of 2014 so far: period one here and the second period here.

SYDNEY

As alluded to above the big story is KIIS's 1.4 percentage point drop in the breakfast timeslot, where they now have a 9.5 percent share. WSFM picked up 1.8 to hold a 10 percent share. They're both behind the two leading AM frequencies, where 2GB have a 15.1 percent breakfast share and ABC702 have 11 percent.

2GB dominate the overall weekday listenership with a 14 percent share and are now the only station with a double-figure share.

Triple j remained steady, dropping just 0.1 point to 6 percent. They had a strong weekend showing, however, picking up 1.1 points to 6.5 percent.

NOVA 96.9 holds the 18-24 demographic with 21.9 percent, ahead of triple j's 18.1 percent (down 1.3 points this period). KIIS lead the tight 25-39 demo with 14.6 percent, even though they lost 2.5 points this period.

MELBOURNE

The two clear weekdays leaders have extended their gap and changed places, with 3AW pulling out to a 13 percent share with a 1.1 percentage point gain and ABC774 in second place with 12.8 with a smaller gain of 0.7 points. 3AW also had gained on the weekend figures, drawing level with ABC at 10.7 percent share each.

Melbourne is becoming one of the tougher markets for triple j, who are down to a 4.8 percent share with a 0.6 point loss that came largely in the morning slot and 18-24 demographic, where they have 11.5 percent share (down 2.9).

Nova 100 lead the 18-24 age group with 18.9 percent, just ahead of FOXFM's 18.7, as the latter enjoy a strong 2.5 point jump.

BRISBANE

The see-sawing weekday lead shifts back to 97.3FM, who take a 1.5 percentage point jump to a 14 percent share and grab the FM breakfast lead at the same time with a 1 point jump to 12.6 percent. Despite falling to second again, regular ratings rival Nova 106.9 actually gained 0.5 points to hold a 13.4 percent weekday share this period, losing 0.3 in breakfast, where they now hold 12 percent, in the process.

ABC 612 are now the breakfast of choice in Brisbane thanks to a 0.9 point jump to 12.9 percent. They hold 9.2 percent of the overall weekday share.

Triple j lost ground on rivals such as Triple M with a 0.3 point drop to 7.9 percent, while the latter gained 0.8 to hold 9.4 percent share. Triple j are still strong in the 18-24 and 24-39 demographics though, while Triple M are stronger across the board – particularly in 40-54.

PERTH

Notable for being triple j's strongest market, a 1.3 percentage point loss for the public youth broadcaster still leaves them with a healthy 12 percent weekday share. They hold onto second place as well, second only to MIX 94.5 who've 14.9 percent thanks to a 0.3 point jump.

Triple j still dominate the 18-24 and 25.39 demographics with 29.7 percent and 22.5 percent shares respectively.

ADELAIDE

They came back to the pack in this year's first ratings period but MIX 102.3's weekday lead continues to stretch in this period with a 1.3 percentage point jump to 17.1 percent share. They lead the morning and afternoon slots by considerable margins and have taken over the breakfast lead with a 15.5 percent share (down 0.1) from ABC 891's 15.2 percent (down 2.2).

Triple j crack a 7 percent weekday share thanks to a breakfast boost – up 0.7 to 5.5 percent.