What's So Taboo About This Dutch Group's 'NSFW' Video?

Dutch electro dance outfit ADAM have been making headlines this week for their wonderfully simple and extremely effective film clip for their recent single Go To Go, in which the female trio are filmed from the chest up, singing their song, doing their thing … while on their way to reaching climax with a vibrator.

It's awesome, but not for any particularly smutty reason – in fact, quite the opposite. And the internet seems divided as to its appropriateness: Is it NSFW? Is it SFW? Is it tasteful? Can we have sex with it? (To be fair, the internet asks that last question about a lot of things.)

Before we get too far into it, check out the video below:

The film clip forms part of an unofficial but still tangible movement of ladies getting filmed (cleanly) doing everyday tasks while vibing away offscreen, perhaps most famously popularised by Clayton Cubbitt's Hysterical Literature series, which depicts women trying to tackle the classics while similarly understandably distracted.

And hell yeah, ladies! Why shouldn't these videos be getting made? You'd have to be kind of a creep to go straight for the sleaze factor instead of appreciating this and the Hysterical Literature videos for what they are: bold, empowering, honest – on a level few musicians or other artists will ever truly reach with their audience – and, most importantly, fun.

They actively take an axe to the unwarranted stigma that tends to scaffold female masturbation, knocking self-gratification off its stupid pedestal and embracing it for what it is: a natural pastime that everyone you know has engaged in.

These sorts of works help to incontrovertibly convey that women are perfectly capable of having a good time without men around to ruin the moment (which we kind of knew anyway, let's be real), while simultaneously showing vulnerability beneath the bravest of poses.

These aren't videos to leer at; they're so much more than that.

But then, perhaps that's where the opposition to such works comes from, when it does rear its head – that sobering reality that all men have to come to terms with sooner or later: that we're really pretty superfluous as far as making women feel good goes. Like, in general, not just the bedroom.

Oh, hey, the song's pretty good, though. Check out ADAM's Facebook page to keep up with any other excellent ideas they have down the road.