Simpson's second album Surfers Paradise rather unspectacularly debuted in the number 25 position his home country this week, though he it did manage to debut in the UK top 30, something his first record, Paradise, couldn't do.
That first LP (which peaked at 31 in Australia) managed to hit number 27 on the Billboard 200 charts upon its release in August of last year, but by the looks of the promotional juggernaut that his label Atlantic Records have him on, they're looking at catapulting him far higher in the charts than he has ever been before.
Things are off to a good start, as soon as pre-oders for the new record began on iTunes, he rocketed into the top five of the pop albums chart
Simpson, whose Facebook fans and twitter followers number over 5 million (though suspiciously the majority of the Facebook fans are from Bangkok and Twitter Audit says over three-quarters of a million of his followers are fake), has been featured on some of the US' most prominent variety programs.
Over the past few days he has appeared on the ABC's nationally syndicated morning talk show Live with Kelly and Michael, CBS New York's The Couch, and performed on the Fox Network's Fox & Friends All-American Summer Concert Series.
Not to mention he is currently on the road as support act for Justin Bieber, a slot which will get him and his new record into the faces of hundreds of thousands of kids before the cut off for chart eligible sales. Both Simpson and Bieber are managed by the same person, Scooter Braun.
What's more, a quick look at the Atlantic Records website makes it appear as if it has been completely transformed into a shrine to Simpson.
The promotional opportunities have aligned, but could we see another Aussie in the US Top Ten this week?
We've contacted Atlantic Records for comment but have not received a response in time for deadline.
This week's new sets include tunes from Wavves (our Album Of The Week), Mercury Rev and Trivium, plus releases from locals Cold Chisel and Philadelphia Grand Jury.