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Chet Faker To Feature On Super Bowl Ad Played To Millions

Jan 31st 2013 | 6:34pm | Scott Fitzsimons
Melbourne's Chet Faker will have his celebrated cover of No Diggity played to approximately 100 million viewers when it provides the soundtrack to a Super Bowl ad this weekend.

The grand final of the American National Football League [NFL], the Super Bowl is renowned for its extravagant half-time shows and funny television ads.

Faker's well-known track will provide the soundtrack to this year's effort from beer company Beck's, who are promoting their new label Beck's Sapphire. The Street reports that Faker also played a pop-up bar in New York this week.

Paul Chibe, Vice President US Marketing of Beck's parent company Anheuser-Busch said at the launch, “A Super Bowl advertisement could help propel Chet Faker to outsized prominence. This unique remix of No Diggity elevates our spot and puts Chet Faker in front of millions.”

He added, “The song and the TV spot have the potential to be eminently shareable. YouTube is the ideal social platform to help consumers connect with the music, the spot and with Beck's.”

Another band set to feature during the half-time break in The Flaming Lips, and Rolling Stone estimate that a similar 30-second spot will earn the band somewhere between $100,000 and $1,000,000 almost immediately.

The beer is aimed at high-end clubs, bars and restaurants. The Super Bowl takes place Sunday 3 February in America.

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Dates

Wednesday 11th February

Chet Faker + Roland Tings + GL

Royal Theatre, Canberra

Friday 13th February

Chet Faker + Roland Tings + GL

Hordern Pavilion, Moore Park

Saturday 14th February

Chet Faker + Roland Tings + GL

Brisbane Convention and Exhibition Centre, South Bank

Friday 20th February

Perth Festival
Chet Faker + Roland Tings + GL

Chevron Festival Gardens, Perth

Saturday 21st February

Perth Festival
Chet Faker + Roland Tings + GL

Chevron Festival Gardens, Perth

Sunday 22nd February

Chet Faker

Fremantle Arts Centre, Fremantle

Wednesday 25th February

Chet Faker + Roland Tings + GL

Palais Theatre, St Kilda

Thursday 26th February

Chet Faker + Roland Tings + GL

Palais Theatre, St Kilda

Friday 27th February

Chet Faker + Roland Tings + GL

Palais Theatre, St Kilda

Saturday 28th February

Chet Faker + Roland Tings + GL

Thebarton Theatre, Torrensville

Tuesday 3rd March

Chet Faker + Roland Tings + GL

Hordern Pavilion, Moore Park

Thursday 5th March

Chet Faker + Roland Tings + GL

Palais Theatre, St Kilda

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