The grand final of the American National Football League [NFL], the Super Bowl is renowned for its extravagant half-time shows and funny television ads.
Faker's well-known track will provide the soundtrack to this year's effort from beer company Beck's, who are promoting their new label Beck's Sapphire. The Street reports that Faker also played a pop-up bar in New York this week.
Paul Chibe, Vice President US Marketing of Beck's parent company Anheuser-Busch said at the launch, “A Super Bowl advertisement could help propel Chet Faker to outsized prominence. This unique remix of No Diggity elevates our spot and puts Chet Faker in front of millions.”
He added, “The song and the TV spot have the potential to be eminently shareable. YouTube is the ideal social platform to help consumers connect with the music, the spot and with Beck's.”
Another band set to feature during the half-time break in The Flaming Lips, and Rolling Stone estimate that a similar 30-second spot will earn the band somewhere between $100,000 and $1,000,000 almost immediately.
The beer is aimed at high-end clubs, bars and restaurants. The Super Bowl takes place Sunday 3 February in America.
This week's new sets include the return of UK's Foals plus local acts Last Dinosaurs, The Snowdroppers and The Paper Kites.