Future Launch Peer-Selling Platform, Finalise Future Music Line-Up

Promoters Future Entertainment have today launched a peer-to-peer selling platform Future Fans, while telling theMusic.com.au that the Future Music Festival announcement is just weeks away.

The platform gives festival fans the opportunity to be a 'mini-promoter' for the event and sell tickets to their friends for a discounted price. Future Entertainment Director Brett Robinson told theMusic.com.au today they already have a collective of young festival promoters and ambassadors, who have been engaged in peer-to-peer selling for a small commission, and this launch moves the process online.

The trade-off for fans promoting the festival to their friends is the allure of cash rewards, discounts and prizes.

Located at futurefans.com.au, it is not the first time a peer-to-peer selling platform has been launched inAustralia, but as yet none of them have truly taken off.

“Previous attempts have been by a third party, acting as an intermediary between fans and promoters, and I think that's, in essence, the problem,” Robinson said today. “We're there promoter here, so you're dealing directly with us.”

He said that while at the entry point the attraction is getting discounted tickets, “At the top end of the scale… if you're really confident, you could sell tickets to the festival online through social media, and if you do a really good job of it you can [win prizes] at the end of the year.”

Robinson wants the platform to “keep the social engagement” of the event and suspects that other festival promoters may implement similar incentives. “Anything that gets people involved in the festival is a pretty good initiative I think,” he said.

Future's Summadayze event was announced last week, and he said that Future Music Festival will be revealed in the “coming weeks… we're just putting the finishing touches on the line-up.”