The brand new label announced their first signings just a few weeks ago, with current hype acts like New Zealand's OPOSSOM and Brisbane's The Jungle Giants joining Canadian indie darlings Metric as three very strong initial signings, but the announcement of the grunge legends' signing will no doubt give the label an unspeakable amount of extra exposure to a wider market.
The Smashing Pumpkins were one of the most enduring bands of the 1990s alternative boom, with enormous record sales and numerous hits spawned from the six records before their initial split in 2000. The band's new record Oceania is believed to be a return to the styles showcased on earlier records Gish and Siamese Dream, two records which earned the band enormous acclaim upon their release.
It is believed that The Smashing Pumpkins' frontman, creative lynchpin and sole remaining member from the '90s Billy Corgan was attracted to the artist-friendly ethos of Create/Control and considered it the ideal label through which to release the album.
Corgan has long been outspoken on the subject of record labels and the music industry in general; trialing an online-only release method for the Pumpkins' most recent release Teargarden by Kaleidyscope and mentioning to Spinner in 2010, “Something about the need for the major label system to corner the market has squeezed the excitement out of music.”
Oceania will be released in Australia on Friday 22 June. The Smashing Pumpkins headline the final day of the sold out Splendour In The Grass festival in Byron Bay this July.