Skip to main content

industry > News

MCM Media's Out To "Dominate" Music Video

MCM Media's CEO Simon Joyce
Apr 16th 2012 | 4:10pm | Scott Fitzsimons
Music video streaming giant VEVO announced its launch into the Australian market this morning, in partnership with MCM Media.

Earlier this year MCM Media also announced a deal to overhaul the digital presence of ARIA, a big part of which was focused on the music video content in Take 40, which MCM handles.

Today MCM's CEO Simon Joyce told's daily newsletter Your Daily SPA that the partnership with VEVO is a "significant" deal for MCM.

“We set out with a mission to really own music video and dominate that space and I think you've got the recipe now, all those sites give you the ingredients to do that," he said. "So we'll be very focused on those four sites. We've got a huge audience now.”

He also confirmed that there will be an element of cross-pollination of content across their digital fronts. 

“You end up with four sites from MCM Media's digital offering – Take 40, The Hot Hits, VEVO and ARIA – that are all driven by music video, that are all have a very different reason for being, but music video remains at the core of their DNA," Joyce said.

"And it's all about offering as much music access as possible to the digital world. Whether it's online, whether it's on mobile or whether it's on tablet, it's about access and through MCM Media that access has really been super charged with this partnership with VEVO.”

According to Joyce's figures the 41 million streams a month from 5.5 million unique Australia users that VEVO already attracts will boost MCM's numbers to 50 million streams and 6 million users a month.

“We've got real scale," he said, "but most importantly it's scale around premium content, and that's what the market's lacking.”

The website is IP targeted to deliver market-relevant content to Australian users. It's free across the website, mobile and tablet format, delivering a targetted TVC to users every seven minutes.


Poster IT

Connect with The Music

Subscribe to Daily Newsletter


<span>FKA Twigs</span><br />170 Russell

FKA Twigs
170 Russell

<span>The Kooks</span><br />Sidney Myer Music Bowl

The Kooks
Sidney Myer Music Bowl

<span>Nas</span><br />Forum Theatre

Forum Theatre

<span>Sugar Mountain 2015</span><br />

Sugar Mountain 2015

<span>Kim Churchill</span><br />Oxford Art Factory

Kim Churchill
Oxford Art Factory

<span>Nightmares On Wax</span><br />Aurora Spiegeltent

Nightmares On Wax
Aurora Spiegeltent

<span>Roger Knox</span><br />Aurora Spiegeltent

Roger Knox
Aurora Spiegeltent

<span>Ed Kuepper</span><br />City Recital Hall

Ed Kuepper
City Recital Hall

<span>Dallas Crane</span><br />Newtown Social Club

Dallas Crane
Newtown Social Club

this week's magazine

Digital Version
A Festival Called PANAMA Airlie Beach Music Festival Australasian Worldwide Music Expo Beyond The Valley Big Sky Blues & Roots Festival BIGSOUND Bleach Festival Blue Mountains Music Festival Blues At Bridgetown Bluesfest Breakfest Brisbane Festival Brunswick Music Festival Bruthen Blues & Arts Festival Caloundra Music Festival Campfire Festival CMC Rocks The Hunter CoLAB Deni Ute Muster Dungog Festival Earth Frequency Festival El Grande Festival Fairbridge Folk Festival Falls Festival Falls Festival Falls Festival Farmer & The Owl Festival Of The Sun Follow The Sun Festival Future Music Festival Future Music Festival Future Music Festival Future Music Festival Future Music Festival Golden Plains Gorgeous Festival Great Southern Blues Festival Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Groovin The Moo Gympie Music Muster HyperFest JamGrass Music Festival Jungle Love Music & Arts Festival Just For Laughs Kyneton Music Festival Let Them Eat Cake Listen Out Listen Out Listen Out Listen Out Lost Paradise Melbourne Music Week Meredith Music Festival Mitchell Creek Rock 'n' Blues MOFO Mountain Sounds Mullum Music Festival Nannup Music Festival National Folk Festival Newtown Festival Noosa Jazz Festival NYE On The Hill Origin NYE Originals Music Festival Out On The Weekend Outlet Music Festival OutsideIn Paradise Music Festival Party In The Paddock Perth Festival Poison City Weekender Port Fairy Folk Festival Queenscliff Music Festival Rainbow Serpent Festival Riverboats Music Festival Rottofest Saltwater Freshwater Festival Secret Garden Festival Soulfest Soulfest Soulfest Soundwave Soundwave Soundwave Soundwave Southbound Splendour In The Grass St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival St Jerome's Laneway Festival Stereosonic Stereosonic Stereosonic Stereosonic Stereosonic Strawberry Fields Subsonic Sugar Mountain Festival Sydney Country Music Festival Sydney Festival Sydney Fringe Festival Tamworth Country Music Festival The Blurst Of Times Festival The Hills Are Alive The WA Circus Festival Toowoomba Carnival Of Flowers UNIFY: A Heavy Music Gathering Urban Country Music Festival Valley Fiesta Vanfest WAM Festival West Coast Blues & Roots Festival WOMAdelaide Wonderland Woodford Folk Festival Yours And Owls

The Music Store

Australasian Music Industry Directory
The ultimate print sourcebook for all the contacts…
Jun 18th 2014
Arts Advertising Packages
The Music Arts Packages provide promotion in The Music…
Jun 18th 2014
Indie Band Advertising Packages
The Music Indie Band Packages provide promotion in…
Jun 18th 2014
Galleon Krueger for Sale
Galleon Krueger Bass Amplifier. 1001RB As new, current…
Jul 12th 2014
Jazz guitarists wanted for weekend jams.
We are a bass and drums unit rehearsing in St Peters…
Jul 12th 2014
Premier Sydney Punk/Rock Band seeks Drummer
One of Sydneys Premier Punk Rock Bands seeks energetic…
Jun 18th 2014