"Georgia Nott is more than the dime-a-dozen vocalists who whisper over programmed beats."
On first listen, Conscious doesn't scream out as a great record.
Sure, there are moments like opener Free and the radio-friendly Heartlines that show why there's been such interest around the Kiwi duo, but it's hard to find clear evidence as to why Broods should stand out from the myriad of female-led electronic music being produced.
It's not until multiple listens, though, that it becomes clear what Broods stand for, and why Conscious is worth the commitment of repeat visitation. Singer Georgia Nott is more than the dime-a-dozen vocalists who whisper over programmed beats. Her voice trembles as it evokes the best of Sarah Blasko on All Of Your Glory, and on the final, title track, she lays out the raw power that it seems she's been bottling up throughout the rest of the record.
Another reward of revisiting Conscious is the fact that shades of darkness and light continue to expose themselves across the album. The result is a swelling and contracting of sound, with moments like the beat that kickstarts Recovery keeping you on the lookout for a change in direction.
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There are obvious similarities to compatriot Lorde and even Ellie Goulding, which is unsurprising given Joel Little, who helped the band out on production, has worked for both artists in the past. Broods, while not yet deserving of such superstar status, are well on their way. Conscious is a considered piece of work that, rather than being limited to a few key tracks, retains your interest for all 48 minutes.