The most interesting thing about Blair Witch is the extensive misdirection its makers went to in order to generate a bit of advance buzz.
Until a few months ago, not much was known about a found-footage horror movie known, with the working title The Woods, other than it was the latest project from director Adam Wingard and writer Simon Barrett, a team acclaimed for their lo-fi thrillers You're Next and The Guest.
Then came the reveal: it was actually a sequel to (or rehash of) the 1999 chiller The Blair Witch Project, a micro-budgeted nerve-jangler that helped make the documentary-style format a mainstay of the genre for the next decade or so.
In a time when every aspect of a film's production history seems to be scrutinised from the get-go, being able to keep something a secret from horror fans for so long was kind of a neat trick.
Combine that with Wingard and Barrett's bona fides, and anticipation for Blair Witch gradually ramped up.
The payoff, however, is somewhat lacking.
Maybe I'm suffering found-footage burnout (too many Paranormal Activity sequels of varying degrees of quality can do that to a person) or maybe Blair Witch is simply a more polished but less intense take on material already well-covered by its predecessor, but I found myself unable to surrender to the spookiness this time around.
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The story follows James (James Allen McCune) and his friends as they venture into the Black Hills Forest to follow up a tenuous lead about the fate of James' big sister Heather, one of The Blair Witch Project's ill-fated trio of documentary filmmakers.
James' friend Lisa (Callie Hernandez) is also a filmmaker, and she's kitted out the group with a variety of cool earpiece cameras that'll capture the action as it happens.
Of course, once they enter the deep, forbidding forest, everything goes to shit. And getting out - alive or not - is not an option.
The performances become suitably shouty as the situation grows dire, and Wingard's direction occasionally strikes a not-bad balance between you-are-there verisimilitude and capable genre-movie composition and choreography.
But by the time our designated victims find themselves stuck in an isolated house of horrors, Blair Witch has degenerated into a barrage of shaky-cam visuals and sonic cacophony that isn't so much gruelling as...well, just a grind.
For newcomers to the found-footage genre, Blair Witch may prove a good entry point. But horror fans will more likely regard this movie as a well-made but unengaging piece of work.





