Melbourne Scores A New George Costanza-Themed Bar

31 December 2015 | 12:58 pm | Staff Writer

Lets hope it's called 'The Jerk Store'.

It truly must be the summer of George because a new bar which is to theme itself around the fan-favourite and hapless character George Costanza of the uber-popular TV show Seinfeld has opened today in Melbourne.

As Fairfax reports, the bar based in Fitzroy features autographed items, as well as food and cocktail menus based on popular gags from the show, including toastie items coined 'The Art Vandalay', 'The Costanza' and 'The Mom and Pop'.

Co-owner and operator Dave Barrett, who also owns Laundry Bar, said of the concept, "George Costanza suits a bar in a lot of ways. The humour around George works."

"We'll be continually doing things and layering the theme. When you walk in, the two front doors have two George's quotes 'It's not a lie if you believe it' and 'Everyone must like me, I must be liked'".

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Barrett also hopes to display artworks from local artists who were also inspired by Costanza, played by Jason Alexander. 

"One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza paintings. We are talking about doing a show with him."

For more details on the bar, check out the official Facebook page. And don't forget to order the salad. But not the BIG salad.