Inertia Outsource Warehouse To Sony

Inertia has outsourced its warehousing and distribution operations to Sony DADC, the independent label announced today.

The new warehouse set-up will take affect Monday 6 August but the label said that it would not affect the A&R, production, sales, marketing, publicity and client operations departments.

Today Inertia's Managing Director Colin Daniels told Your Daily SPA, “Inertia has grown at a rapid rate in the past few years. In 2011 we sold close to 2 million units. Outsourcing our warehouse operations to Sony DADC enables us to apply all our energy to our core business model, marketing and selling independent music.”

“This new addition complements our existing client portfolio and demonstrates DADC'c global and local commitment to support all areas within the entertainment industry,” said Managing Director Darren Houghton.

Sony DADC has facilities in Australia, UK, USA, Japan, Hong Kong, Canada, Brazil, Mexico, India and China.

Earlier this year Inertia announced their new platform, Inertia Access.