And that is no easy feat.
Thanks to last weekend's sold out R&B Fridays Live show at Hisense Arena, it has been confirmed that Frontier Touring now simultaneously holds the music attendance record for all four of Melbourne's premier venues — AAMI Park, Rod Laver Arena, Hisense Arena and Margaret Court Arena.
See below for the attendance record set at each venue from a Frontier tour.
AAMI Park — Ed Sheeran, 6 December 2015
Attendance: 34.296
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Rod Laver Arena — Justin Timberlake, 18 November, 2007
Attendance: 16,183
Hisense Arena — R&B Fridays Live, 25 November, 2016
Attendance: 11,293
Margaret Court Arena — Disturbed, 12 November, 2016
Attendance: 7.133
"We pride ourselves at Frontier on delivering the world’s best entertainment to Australia," Frontier Managing Director, Michael Gudinski, said.
"It is a huge achievement to hold the four records across these great Melbourne venues and is testament to the quality of the artists involved."
Melbourne an Olympic Parks CEO, Brian Morris, congratulated Frontier on the massive achievement.
"Nowhere else in the world boasts a concentration of venues right in the heart of the city, and we’re so fortunate to play an important part in the sport and entertainment fabric of Melbourne," Morris said.
"Of course, our outstanding venues can’t create happy memories alone. It's the hard work of our promoters and hirers that ensure we have a thriving precinct that is the pride of Victoria, which is no exception when it comes to Frontier.
"On behalf of the team at Melbourne & Olympic Parks, thank you and congratulations to Frontier. We look forward to many more prosperous years together."