Melbourne Music Publicist Launches New PR & Management Company

Australian music publicist Alyse Newman has announced the launch of brand new PR and artist management firm, AANTHOLOGIES.

The company will specialise in "alternative sounds" and provide "creative and strategic PR campaigns for local and international clients, covering all media platforms".

Newman, former publicist at Positive Feedback and Little Giant Agency, has over five years experience in driving PR campaigns for local and international acts and has worked with the likes of The Teskey Brothers, Angie McMahon and Luca Brasi, as well as The Drop music festival and the CHANGES music summit. 

"I am inspired by unique artists who don't play by the rules," Newman told The Music today.

"Australia has such a diverse music scene and my goal is to help these artists find meaningful ways to connect. Helping artists communicate their creative vision is an incredibly rewarding and fulfilling task and I feel incredibly lucky to be in a position to do so.

"I start this new venture feeling totally supported by my community and inspired by my peers who are running their own businesses and helping create a new and exciting music industry for 2020 and beyond."

Through the management arm, AANTHOLOGIES represent Melbourne synth-pop band FERLA, who released their debut album It's Personal this past April.

Check out the AANTHOLOGIES website here.