WAM Festival Speaker Profile: Troy Mutton (Pilerats)

Organisation and Position: Pilerats.com Editor

How did you first become involved in the music business? Writing CD/gig reviews for RTRFM's website and then Drum Media before it became The Music! Around the same time I started DJing and playing in bands as well.

What's your area of expertise and what experience do you have? Writing and editing mainly, along with social media management. I worked as Assistant Editor at Drum Media for a couple of years before departing to edit a digital magazine then website with Pilerats. With the growth of importance in social media and Facebook in particular, that role has extended to using the platform to share content from our website, create engaging content, interact with people on social media, create Facebook adverts and more.

What topics will you be mostly talking about at WAM? Social media.

What do you hope to personally take away from the WA Music Conference and WAM Festival events? A little bit of networking with other people in this industry, particularly those outside of WA who are coming in for the conference. And also the chance to see a heap of new music in the flesh.

What's one question about the music industry you'd love to have the answer to? What medium should we be on top of now for when/if Facebook finally crumbles.

One piece of advice to make it in the music biz? It's a cliché, but be prepared to do a lot of work, for very little in return financially, for a long time. A good work ethic is everything in this industry.