WAM Festival Speaker Profile: Noah Shilkin

Name: Noah Shilkin

Organisation and Position: Founder and CEO of Sonic Lolly (www.soniclolly.com).

How did you first become involved in the music business? Started playing piano and singing when I was four. Pretty much downhill since then!

What's your area of expertise and what experience do you have? I spend a lot of my time these days producing singles, EPs and albums for artists of all genres in my residential studio in Margaret River, WA which I affectionately call The Lollybox. My career spans 'quite a few' years but a lot of my production/recording/session work training was done in the US and Canada.

What topics will you be mostly talking about at WAM? These days I also spend quite a lot of time placing/licensing music for film, television and advertising. The catalogue I have amassed over the years (as a composer, collaborator or producer) is quite extensive so I am always looking for solutions in there however I also still write/compose or collaborate 'to order'. That being said, I will be moderating a panel at the WAM Festival/conference discussing the world of synchronisation, licensing and publishing.

What do you hope to personally take away from the WA Music Conference and WAM Festival events? I'm not looking to take anything away! I'm the Vice-President of the WAM Board and am very passionate about helping artists with their music and careers - so I'm hoping to give as much as I can.

What's one question about the music industry you'd love to have the answer to? Dave Matthews?

One piece of advice to make it in the music biz? There's lots of 'very good' but very little 'excellent'. Tell the truth, have something to say and be on time.