WAM Festival Speaker Profile: Clive Hodson
"I take away the satisfaction that I may, through imparting knowledge, have added to the passion to create something great for the individual and in turn the music industry."
Answered by: Clive Hodson
Organisation and Position: Perfect Pitch Publishing - Joint Managing Director / Deputy Chair AMPAL (Australasian Music Publishers Association).
How did you first become involved in the music business? I started as a professional musician in Perth and saw an ad in the newspaper for a Sale Rep at 7 Records. After six months I was approach by PolyGram (now Universal) in Perth and offered a sales position. I was promoted to Promotions Manager within 12 months and then taken to Melbourne as A&R/promotions. After a year in Melbourne I was bought up to Sydney and became Phonogram (Mercury) Label Manager. I held many senior positions including A&D Director, Marketing Director - Mercury & Marketing Director Classics & Jazz. All up I spent 25 years at PolyGram/Universal, five years as the Head of Music at the ABC and four years running Shock Music Publishing before starting my own music publishing and digital content provider business Perfect Pitch Publishing.
What's your area of expertise and what experience do you have? My area of expertise is publishing/A&R and marketing. My experience is quite varied as I have been in senior positions in promotions/marketing/A&R with both PolyGram/Universal and ABC Music.
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What topics will you be mostly talking about at WAM? The main topic will be on synchronisation (licensing of music in film television and advertising) which is one of the most important and lucrative areas of publishing.
What do you hope to personally take away from the WA Music Conference and WAM Festival events? I am always impressed with the genuine interest of the delegates in learning more about the business of music. It has never been more important than today to understand how the business works in order to identify opportunities for the future. I take away the satisfaction that I may, through imparting knowledge, have added to the passion to create something great for the individual and in turn the music industry.
What's one question about the music industry you'd love to have the answer to? Why so few woman in senior positions in the music industry.
One piece of advice to make it in the music biz? If you don't have passion and perseverance this business isn't for you.
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