ARTISTS TO WATCH IN 2014: London

6 January 2014 | 4:58 pm | Alean Penaflor
Originally Appeared In

Melbourne producer LONDON proves that less is definitely more, as shown through his debut single, 'Rhoes'.

Melbourne producer LONDON seems to have the concept of ‘less is more’ down to a tee. With a somewhat limited, if not a very minimalistic approach to his social media presence, the only thing available to pique and maintain the interest of people is this sweet little musical number entitled, ‘Rhoes’.

From the crackling undertones to the nonchalant, smooth-sailings of the lyric “Why can’t you find the time?”, ‘Rhoes’ encapsulates that fine balance between simplicity and density; metronomic hand claps with warbling, sonic textures.

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It’s a dreamy and lush soundscape, with the only disappointment coming from having no other LONDON track to continue on to. Whether or not it’s the mystery or the solitary track that’s more alluring, this producer’s next move is one to keep tabs on.