BIGSOUND 2012: Johann Ponniah

Business/Position: 
I OH YOU – heaps nice guy.

How did you first become involved in the music business?
I emailed and pestered (within reason) people who I looked up to in the music industry and made their coffees (badly), faxed their letters, collated their files etc.

What do you perceive to be your area of expertise, and how did you gain experience in this field?
I don't consider myself an “expert” at anything yet. I gained experience and am still continuing to by asking questions and making mistakes and then learning from those two things.

What will you be primarily discussing during your appearance at the BIGSOUND conference?
I think it's entrepreneurship. 

What are you hoping that people will be able to learn from your panel/interview?
I guess ideally they would learn some entrepreneurial skills but really I'm just looking forward to being able to share my experiences with people and even more so, hearing about other people's experiences.

What are you expecting to take away yourself from your visit to BIGSOUND?
A hangover.