US Froyo Company's Ad Looks A Helluva Lot Like Closure In Moscow's Artwork

17 June 2015 | 10:57 am | Upasana Chatterjee

It seems everyone wants some Pink Lemonade...

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Melbourne prog-rockers Closure In Moscow are alleging that Orange Leaf Yogurt, an Oklahoma-based frozen yoghurt company, have ripped off the artwork of their most recent full-length, Pink Lemonade, on the company's recent summer advertising campaign.

Finding out about the advertising campaign through the band's burgeoning fanbase in the States, who saw the marketing material in the country's Orange Leaf stores, the band's lawyer Yasmin Naghavi has stated, "On the face of it, Closure In Moscow have a strong case to be had against Orange Leaf”.

With the album artwork created by Parisian artist, Stéphane Casier, the band's management stated, "We are considering legal action, obviously being an independent band and suing a US company is going to be very expensive… but it would be nice if they funded a US tour for the band to apologise!" 

Speaking to theMusic.com.au, Closure In Moscow's lead singer Christopher de Cinque said, "I guess it's a testament to Stef's killer work… He crushed it so hard that some cheeky slit in the design department of a company that has franchises all over the US thought it would be worth blatantly ripping off our album's logo.

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"However innocuous it may seem to be on the surface, it's something that both the band and Stéphane spent time, money and creative energy producing. Not for them to use for a frozen fucking yoghurt flavor, which was literally a flavor of the month! Not the sexy new figurative 'literally' either… LITERALLY.

"I invite anyone living in the US that enjoys Closure In Moscow, to hit up Orange Leaf and tell them how naughty they've been, and that you think sponsoring our next US tour would be fair recompense. Heck… The cross-promotional material is already sorted!”

Naghavi stated of the similarities: 

"There are definitely some similarities between the two. In particular:

  • The downward swash for the letters P and K;
  • The upward swash for the letters N and K;
  • The “propping” of the K on the N and the M on the E;
  • The replacement of the O with a lemon;
  • General shape and embellishment similarities between letters E, A, D;
  • The replacement of the arm of the L to a swash;
  • Overall look and feel.”