Secret Sounds Touring Expands Into Asia

Australian music touring company Secret Sounds has announced its expansion into the Asian market today, with the establishment of a joint venture with Singapore-based Now/Live.

Owned by Splendour In The Grass and Falls Festival promoters Jessica Ducrou and Paul Piticco, Secret Sounds handles many of the tours around those festivals as well as dates by Mumford & Sons, Lana Del Rey and London Grammar.

The joint venture – dubbed Secret Sounds Asia – will give the company the ability to offer international and local acts a circuit through Asia in addition to Australian channels. Now/Live have toured acts like Phoenix, The xx and SBTRKT through Singapore, Hong Kong and Tapei. Their director Dan Gordon becomes the Director of Secret Sounds Asia.

“Now/Live have been fundamental to the growth of the Asian touring market in recent years,” said Secret Sounds’ General Manger Marc Sousley. “It seemed only logical that Secret Sounds partnered with one of the leading promoters in the region to develop a more integrated approach. The market is maturing beyond just single stop tours to a destination circuit for international acts seeking new opportunities.”

Gordon added, “Secret Sounds Asia is a very exciting partnership that will allow us to create many more opportunities for artists throughout Asia.

“I feel that we have found the perfect partner in the team at Secret Sounds with their excellent touring history and internationally renowned festivals. Together we believe that we can build an unmatched Asian touring circuit that will take advantage of its geographical positioning and make perfect sense for artists, agents and managers.”