Live Nation Wants You To Have Safe Sex

Live Nation Australia and New Zealand has announced its partnership with the Sexually Transmitted Infections Programs Unit of NSW Health for an initiative designed to educate young people about sexual health through the medium of music.

The campaign, titled Play Safe, aims to make conversations about sexual health part of the norm of growing up, and is targeted primarily at people aged 15 to 29 years old in an effort to encourage more responsible sexual behaviour and getting tested regularly for sexually transmitted infections (STIs).

As the program is being orchestrated in conjunction with NSW Health, expect Live Nation’s activities in the state – and, to a lesser extent, around the country – to wear its message as visibly as possible.

“Live Nation provides a fantastic opportunity to connect with young people, highlight the importance of sexual health and be part of their conversation about sex,” NSW STI Programs Unit head Dr Chris Bourne said in a statement.

“Seventy-five per cent of STI notifications in NSW were reported in young people in the last year, so it’s a very big issue.

“We know from research with young people that just being told to get tested for STIs and use condoms when having sex is not enough to improve sexual health. We need to do more.

“Our partnership with Live Nation will enable us to promote the Play Safe messages directly to young people on this important area of their lives and health.”

Live Nation ANZ president and chief executive Michael Coppel said of the initiative: “Live Nation wholeheartedly supports NSW Health in its endeavours to improve youth health outcomes.

“Through the power of Live Nation’s live music offering, NSW Health is able to connect with its key audience in a direct and engaging way.

“Live Nation is proud to join the movement and help spread the word about sexual health.”

As far as our contribution to the cause, let’s just say we’ve got your soundtrack all sorted out, at least (no, seriously, it’s so good):