The Amity Affliction Crack US Charts – Where To Next?

Brisbane's The Amity Affliction are gearing up for an international assault after debuting at 31 on America's Billboard album chart this week with their new album.

Over the weekend Let The Ocean Take Me scored the band their second Australian number one thanks to over 24,000 scans. As well as their strong US debut – which will be made public tomorrow – the album has also been certified Gold in Australia this week, meaning that over 35,000 copies have been shipped.

Managed by Unified, the company's founder Jaddan Comerford – who moved from the Melbourne headquarters to set up their New York shop – told theMusic.com.au that the Amity model is being replicated by other bands on their roster.

“[America is] definitely important – the band has toured there for a few years now and built it the same way they did in Australia,” he said. “And that same growth will continue in the US, Europe and, crazily enough, Australia as well. Every territory is just as important as the next, The Amity Affliction movement is a worldwide thing.

He added, “We are still very much an Australian company but now with acts like Vance Joy, Amity and Northlane growing so quickly over here, [America] has definitely become a market we are focusing on.

“Our label is also experiencing a lot of success in the market with Northlane and In Hearts Wake both scanning incredible numbers on their latest records.”

According to Comerford a “huge percentage” of their debut Australian numbers were pre-orders packages that were negotiated with label Warner Music/Roadrunner and sold through their online store.

That incredibly successful direct-to-fan marketing has been a cornerstone of the band's success in the past half-decade, particularly considering they're working in a post-emo scene that has eroded away in the same time period.

“They've just always stuck to their guns – they write better and better songs, tour their arses off and do things their own way,” said Comerford. “Fans can see how unique and real the band and its members are, and it makes them want to keep listening and watching.

“We've been doing the one major capital cities headliner for them a year for five years or so now, and that will continue to be their main tour they do in Australia. We will still look at festival appearances down here as well, and some regional touring during the album cycle. But for the most part, there is a less is more approach to their cycle.”