360 Hates People Who Hate Animals

Aussie rapper 360 is the latest artist to throw support behind animal rights organisation PETA and their fight against the fur industry.

The MC has starred in their new Ink, Not Mink ad, showing off his many tattoos and dishing out his views on using animals for fashion, which he calls "fucked up" in an interview for the campaign.

"Imagine if there was another species of creature on the planet … and they grabbed a human, stuck something up his arse and electrocuted him, ripped [his] skin off and then started wearing it around as fashion … it's really creepy", said the rapper in the piece.

360 is readying up to release his highly anticipated new album Utopia next week (Friday 13 June). The rapper also announced a national tour in support of the new record - dates are locked in for September. Check out theGuide for details.