Eminem Hooks Up With Call Of Duty To Promote New Track

15 August 2013 | 12:41 pm | Staff Writer

Two popular culture behemoths join forces.

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Given he's one of the biggest recording artists on the planet, news of a new Eminem track is always a pretty huge deal. On the other hand, the Call Of Duty video game franchise is one of the biggest things to ever happen in the world of gaming and fans are always hanging out for new developments with regards to it.

Put the two together and you've got a serious cross-promotional marketing campaign for both of these massive forces in popular culture and that is exactly what has happened with the release of the new Eminem track Survival.

The song is the first taste of his new album (yes, the song will be on the record) and will appear in both the new Call Of Duty: Ghosts game, which is released in November, and the marketing campaign that will go along with it.

The song has just appeared on YouTube and, well, if you're into Eminem then you're going to be all over it.

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The new Eminem LP will be his first since 2010's Recovery and a date for its release, as well as the announcement of the first official single, is expected to be announced real soon.